TAWANDA MUJAJI
Soko Vhudzijena, Group Creative Director
Recruiter view
Soko Vhudzijena, Group Creative Director

Tawanda
Mujaji

I operate as the convergence point of creative, tech and commercial profitability, and I build the products that prove it.

The iron-smelters. The rain-makers of Matojeni.

Soko Vhudzijena, clan praise

The thesis

Creative is not the cost centre. It is the first domino in the group's revenue machine, and I own the whole chain.

A strategist who ships product. The clan forged metal and called the rain. The professional translation: I forge the product and make it rain revenue. Walk the floor below to open the work.

He forges the product and makes it rain revenue.

Soko Vhudzijena, the iron-smelters

MAD
CREATURES
GALLO 100
ALBUM
AFRILINK
MERCH
USE WASD / ARROWS TO MOVE, WALK TO A STATION, ENTER TO OPEN
Flagship editions

Six proofs

Music Africa Direct

MAD

Platform build and go-to-market
PartnerNational telco
ScopePlatform and launch

A music-distribution platform taken from concept to go-to-market. The flagship proof that I do not just direct creative, I ship the product that carries it.

Build and GTM, mine.
Owned IP, 0 to 1 product

BEAUTIFUL CREATURES

Brand, product and app
TypeOwned IP
SurfaceBrand and app

A 0 to 1 brand and product I own outright: concept, identity, and a shipped app. Evidence of independent product instinct, not work for hire.

My IP, end to end.
Centenary campaign

GALLO 100

Creative direction: artwork and rollout
Value$5.9M
ReachBillions of impressions

Creative direction of the artwork and campaign rollout for a centenary worth $5.9M and billions of impressions across multiple platforms. The scale anchor of the portfolio, and proof that creative direction drives commercial outcomes.

Unlocks as you explore the floor
Art direction

FLAGSHIP ALBUM

Ideation to art direction
Catalogue3x MetroFM award
RoleFull art direction

A flagship album art-directed end to end, ideation through completed covers, from an award-calibre catalogue. Craft to completion proof.

Unlocks as you explore the floor
Product and systems

AFRILINK

Product and system architecture
ModelOffline-first super-app
RoleArchitecture

An offline-first super-app: product and system architecture designed for low-connectivity markets. The systems-thinker dimension of the builder.

Unlocks as you explore the floor
Brand and commercial system

MERCHANDISE

Business and system architecture
BuildBusiness and system
SignalCommercial P&L

A merchandise business and the operating system behind it: brand build plus the commercial machinery. The clearest signal of revenue ownership.

Unlocks as you explore the floor
15+ years$5.9M Gallo 100Billions of impressionsExco and Board scopeGroup online ecosystem
Let us talk

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operating layer