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Tawanda Mujaji

Group Creative Director. The operating layer that turns brand and creative into multi-brand revenue across a media group, and builds the products that prove it.

The iron-smelters. The rain-makers of Matojeni.Soko Vhudzijena, clan praise
15+ years$5.9M Gallo 100Billions of impressionsExco and Board scopeGroup online ecosystem

MAD

Music Africa Direct, Platform build and go-to-market

A music-distribution platform taken from concept to go-to-market. The flagship proof that I do not just direct creative, I ship the product that carries it. Build and GTM, mine.

BEAUTIFUL CREATURES

Owned IP, 0 to 1 product, Brand, product and app

A 0 to 1 brand and product I own outright: concept, identity, and a shipped app. Evidence of independent product instinct, not work for hire. My IP, end to end.

GALLO 100

Centenary campaign, Creative direction: artwork and rollout

Creative direction of the artwork and campaign rollout for a centenary worth $5.9M and billions of impressions across multiple platforms. The scale anchor of the portfolio, and proof that creative direction drives commercial outcomes. Creative direction: artwork and rollout.

FLAGSHIP ALBUM

Art direction, Ideation to art direction

A flagship album art-directed end to end, ideation through completed covers, from an award-calibre catalogue. Craft to completion proof. Art-directed end to end.

AFRILINK

Product and systems, Product and system architecture

An offline-first super-app: product and system architecture designed for low-connectivity markets. The systems-thinker dimension of the builder. Architecture, mine.

MERCHANDISE

Brand and commercial system, Business and system architecture

A merchandise business and the operating system behind it: brand build plus the commercial machinery. The clearest signal of revenue ownership. Built the business and the system.

Contact

fresh.projuice@gmail.com
https://www.linkedin.com/in/tawanda-mujaji